Traditional promotional material for a novel mainly are advertisements, bookmarks, handouts, and other paper material still relatively old school in this world of change we live in. I feel that media is often overlooked by many new and old writers alike and when it is harnessed it isn’t utilized to the best of it’s abilities.
The prime media outlet I want to look at today is video trailers. We see trailers used for movies and television shows primarily. Whenever I see most book trailers I see a Windows Movie Maker slide transition with a picture of the cover and some text. However, of course some gems do stand out from the crowd, like:
(Might Hammer Down by David J. Guyton. Get it here )
See how powerful the trailer was? It makes you feel like you’re watching a movie not some text on a powerpoint presentation.
Another great trailer I’ve found is not nececarily for a book but for the launch of an author’s website (Terry Goodkind) is once again breathtaking.
And here’s a website for other book trailers.
So here’s the question for today. Do you find most author’s book trailers appealing? Have you ever purchased a book due to it’s trailer?